The Pico Boulevard district in the City of Santa Monica contains a growing number of attractions, businesses, art galleries, one-of-a-kind clothing boutiques, coffee shops, and more. A zone of small clubs, cafés, Trader Joe's, and the critically acclaimed restaurants Upper West, Valentino, and Lares are found along the Eastern sector of the boulevard; while Vidiots, Bay Shore Lanes Bowling Alley, Shutters on the Beach, Casa del Mar and the Viceroy hotels mark Pico's western terminus.
Major landmarks include the Santa Monica Civic Auditorium, McCabe's Guitar Shop, the Morgan-Wixson Theatre, Virginia Avenue Park, Santa Monica College and Santa Monica High School.
Friday, July 11, 2014 Join us on July 20th for the opening reception of artist Stephanie Trachtenberg. The reception will be held at Upper West on Pico Blvd. For more details, contact The Beach Vault at (310) 899-4422. Come show your support for Pico and local artists!
Thursday, July 10, 2014 Thursday, June 26, 2014 Come visit Blue 7 Gallery for original paintings, photos, frames, posters, and much more!
This weekend only, get 50% off your first custom frame and 30% off a second frame.
Clearance sale runs from June 28th-30th at 10am-6pm.
Blue 7 Gallery - Artistic Picture Frames
3129 Pico Blvd., Santa Monica, CA.
(310) 449-1444
Monday, June 23, 2014 
We hope to see you this Saturday, June 28 at the grand opening of the new Pico Branch Library at Virginia Avenue Park. From 11 am to 4 pm, there will be lots of fun for adults and children, with the program beginning at 11 am and with the ribbon cutting ceremony scheduled for 11:30 am. An array of music, poetry, library tours, children's crafts workshops and giveaways, including refreshments and library bags with items from Pico merchants to be given to the first 300 adults who visit the Buy Local/Pico Improvement Organization (PIO) booth. And adults and children will also take home bookmarks specially produced for the community event. Ready, set, read!
Monday, June 16, 2014 
