Welcome to PIO
  1. The PIO is committed to promote business and commerce within the Santa Monica Pico Blvd Business Improvement area.
  2. The PIO is committed to promote goodwill between the business community and the residential areas immediately adjacent to the Boulevard.



Contact Info

3019 Pico Blvd #4
Santa Monica, CA 90405


Monthly Board Meeting

The PIO Board of Directors meets the 1st Wednesday of every month at 6:30pm at Virginia Avenue Park. For the meeting agenda, click here.

PIO BYLAWS click here

Our Partners

The Pico Boulevard district in the City of Santa Monica contains a growing number of attractions, businesses, art galleries, one-of-a-kind clothing boutiques, coffee shops, and more. A zone of small clubs, cafés, Trader Joe's, and the critically acclaimed restaurants Upper West, Valentino, and Lares are found along the Eastern sector of the boulevard; while Vidiots, Bowlmor Santa Monica Bowling Lanes, Shutters on the Beach, Casa del Mar and the Viceroy hotels mark Pico's western terminus.

Major landmarks include the Santa Monica Civic Auditorium, McCabe's Guitar Shop, the Morgan-Wixson Theatre, Virginia Avenue Park, Santa Monica College and Santa Monica High School. 


Enjoy a Walking Tour of the Murals on Pico

The PIO and Beautify Earth would like you to enjoy a self-guided walking tour along Pico Blvd to showcase our murals and many wonderful stops along the way. For more information and a map to download, visit the Murals page


Buy Local Health & Fitness Festival on Sept. 10

Join the fun on Saturday, September 10 from 11 am - 4 pm. Visit smchamber.com/wblf for details about this free event!


Register for the PICO FITNESS CRAWL

The most fun workout in LA!
Saturday, October 8, 2016, 8AM - 11AM, Pico Blvd., Santa Monica

14 fitness studios, 1 boot camp, and 1 beach camp along a 2.5 mile course offer 10-minute workouts, every 20 minutes. Try a combination of traditional workouts, like CrossFit, Zumba, Pilates, Gyrotonic, yoga, karate and resistance. Training along with "Totally LA" workouts, like professional dance choreography, surf instruction, virtual golf and virtual ski instruction!

After the Pico Fitness Crawl, stay for the food and the fun at the Virgina Avenue Park Farmers Market and get discounts in select Pico Blvd restaurants and shops. Everyone receives a FREE GIFT BAG and GIVEAWAYS!

For tickets and reservations, go to: santamonicapico.com/pico


Santa Monica Daily Press: Pico Boulevard transformed into mural mecca

We are proud to share an article featuring Beautify Earth in the Santa Monica Daily Press. Click here to read the article highlighting their positive impact on Pico Blvd.


July 19 & August 16: PIO Supports Free Movies in the Park