Welcome to PIO
  1. The PIO is committed to promote business and commerce within the Santa Monica Pico Blvd Business Improvement area.
  2. The PIO is committed to promote goodwill between the business community and the residential areas immediately adjacent to the Boulevard.

Informational Video:

Contact Info

3019 Pico Blvd #4
Santa Monica, CA 90405


Monthly Board Meeting

The PIO Board of Directors meets the 1st Wednesday of every month at 6:30pm at Virginia Avenue Park.

Our Partners

The Pico Boulevard district in the City of Santa Monica contains a growing number of attractions, businesses, art galleries, one-of-a-kind clothing boutiques, coffee shops, and more. A zone of small clubs, cafés, Trader Joe's, and the critically acclaimed restaurants Upper West, Valentino, and Lares are found along the Eastern sector of the boulevard; while Vidiots, Bay Shore Lanes Bowling Alley, Shutters on the Beach, Casa del Mar and the Viceroy hotels mark Pico's western terminus.

Major landmarks include the Santa Monica Civic Auditorium, McCabe's Guitar Shop, the Morgan-Wixson Theatre, Virginia Avenue Park, Santa Monica College and Santa Monica High School. 


Local Happenings on Pico Blvd

For a list of events along Pico Boulevard, check out our Events page. With everything from mixers to art openings, the Pico Improvement Organization can connect you to local happenings.


Holiday Hop Along Pico: Saturday, December 6th 12pm-6pm

Spread some holiday cheer at Holiday Hop Along Pico held on Saturday, December 6th. Join us for refreshments, entertainment, shopping specials, and much more! We will also be accepting donations of canned goods for Westside Food Bank. Check out our Holiday Hop Schedule and Specials for December shopping and dining and the photo gallery.



Miracle on 34th Street, Toy Drive & Fundraiser: Sunday, December 7th 6:00pm

Upper West Restaurant holds its holiday fundraiser and toy drive on December 7th, in benefit of Miracles for Kids. Their mission is to improve the lives of children with life-threatening illnesses. 50% of the proceeds from this event will benefit Miracles for Kids. RSVP today!


5 Course Dinner at Upper West: Thursday, September 18th 7:00pm

Enjoy a spectacular 5 course dinner paired by Executive Chef Nick Shipp at Upper West!


Grand Opening of Lo/Cal Coffee & Market: Saturday, August 23rd 8am-5pm

Don't miss the grand opening party of this great new coffee shop on Pico Blvd. Lo/Cal will be serving $1 coffee drinks all day! The first 50 customers will also receive a FREE bag of Stumptown Coffee. So be sure to come early!